Robert A. Moskowitz
827 Second Street, Suite 104
Fax: (800) 643-2958
Santa Monica, CA 90403
Challenging opportunities to garner
attention and interest through outreach to particular audiences, in
projects, campaigns, and ideas that can improve people's lives and make a
positive difference in bottom-line results.
Summary of Qualifications and
Developer and Communicator
Advertising, and Public Relations Strategist, Writer, Campaign Director
Market Researcher, Customer Experience Manager
Online/Offline Product/Service Strategist and Leader
Corporate Communications / Media Writer and Producer
Operations, Productivity Improvement Strategist and Director
and Project Management Expert
Writer, Editor, and Publisher
Employment and Professional
Crown Communications Group,
Woodland Hills, CA, 1987-Present
Advertising, public relations, and communications company.
Upon the retirement of Madison-Fielding's owner, I opened my own public
relations and marketing consultancy to continue working with some of my
existing clients and to provide a vehicle for finding and working with new
clients. I am centrally involved as chief strategist, or chief practitioner
in product launches, positioning efforts, crisis management, and
communications audits and inventories, as well as nuts-and-bolts campaigns
and ongoing image management. In recent years, I am increasingly involved in helping
to design, develop, promote and market a variety of Internet start-ups, with
specific responsibilities for: content development, business plans, and
fine-tuning business models and marketing strategies.
Key Publications, Woodland Hills, CA, 1991-Present
This is a book publishing company I founded to make the most of several book
ideas I did not want to give away to the publishers of my other books. I
hired book designers, editors, book printing houses, and fulfillment houses
to produce and deliver the book. I developed marketing and promotional
strategies, as well as supporting materials, and executed the strategies.
Because of promotional efforts, I have done countless newspaper, radio, and
TV interviews as an author and expert. The books continue to sell, and I plan
to add to my product line as I regain rights to materials I wrote and sold to
other publishers in previous years.
Real Estate Financial Planning Institute,
Move.com, May 2007 – April, 2008
When Allan Dalton, a legendary marketing
hero in the world of real estate, relinquished his presidency of Move’s
primary revenue generator, Realtor.com, in order to develop his 20-year-old
vision for a revamped and revitalized relationship between real estate
agents and homebuyers/sellers, based on a totally new, interactive,
database-driven, ultra-personalized website, he hired me to help with
outreach, as well as to develop and manage all the content. I created and
implemented content strategies, and contributed to both online and offline
marketing strategies and materials.
MoneyTours.com/.net, Encino, CA, April, 2002-April 2006
This is a Web-based company offering high quality personal finance
information to HR departments, credit unions, small banks, CPAs, financial
planners, and others who want their stakeholders and constituencies to have a
better grasp of personal finance concepts and opportunities. I manage content
for the site and also work with the marketing department to find, sign, and
satisfy clients. I am responsible for syndicating our content to others, and
for making strategic alliances. I am also on the team that controls the
Vice President, Editor-in-Chief
InnerWorth.com, Canoga Park, CA, April, 2001-April, 2002
This was a Web-based company that offered unique, original, and proprietary
content and applications for serious, professional stock, bond, commodity,
and option traders. I was hired by the founder and primary source of funds
for the Web site, himself a very successful trader, to create and manage
content for the site. In this role, I developed sources for various
categories of relevant information, made assignments to professional writers,
and provided a consistent, quality "eye" on every element of
content posted on the site. I also negotiated and contracted with prominent
experts in the field to join InnerWorth's Editorial Advisory Board, worked
with them to provide content, and provided editorial direction and final
editing of their contributions to the site's content. I was involved in
InnerWorth's communications strategy, including public relations, online and
offline advertising, outreach to members, customer and market survey work,
digital rights management, and promotional efforts on behalf of the site. In
addition, I was a central player in defining and developing the customer
experience at InnerWorth, including all online community efforts, and
(working closely with the CTO) was responsible for quality control on all
aspects of the Web site.
Director of Client Development
GlobalNetFinancial.com, Santa Monica, CA, March, 2000-December, 2000
This was a post-IPO international company that created and maintained
Internet financial portals featuring original news content and transaction
platforms in local languages, in 9 countries across Europe and North America.
I was hired by the CEO as a "global guru" to educate and empower
people to control their finances via the Internet, as well as to monetize the
company's content, brands, and web site traffic through digital resource
management. I designed and directed significant improvements in the customer
experience and community-building efforts. Working closely with IT and
others, I rationalized, strengthened, and tweaked the functionality of the
web sites, and put visitor survey and feedback tools in place, improving
enough to win the Outstanding Web Site from WebAward.org in the Financial
Services category for the year 2000. I initiated and developed a
content-sales strategy, and signed contracts with leading syndicators of that
period, including Comtex, i2go, Screaming Media, and iSyndicate. I also
pursued co-branded partnerships and e-commerce alliances.
Vice President, Client Services
Madison Fielding Public
Relations, Los Angeles, CA, 1984-1987
Public relations company.
I worked closely with the company's founder and president, Ron Smith, in
developing public relations programs, executing those programs, and managing
ongoing relationships with both small and large clients in many fields,
including healthcare, financial services, computers and software. Responsible
for profit and loss, for developing new business, and for managing client
service teams and client relationships.
Hill and Knowlton, Los
Angeles, CA, 1981-1984
Public relations company.
I was brought aboard as a "Senior Consultant" by Tom Eidson (later
H&K's CEO; at that time heading the Los Angeles office) to fill a need
for a skilled communicator and strategist who was also familiar with high
technology issues, markets, and opportunities. I managed several ad-hoc teams
that handled the public relations component of several dozen product
launches, re-positioning efforts, and product marketing efforts for
large-scale clients offering database software, operating system, and
Center, Philadelphia, PA, 1975-1981
I opened this consulting business to build on my research and expertise in
time management and white collar productivity. In addition to on-site
consulting and training services, I developed and sold to Fortune 1000
customers large quantities of the Personal Productivity Audit, a computer
scored and reported test of an individual's work patterns, effectiveness and
productivity that could be administered to large numbers of people within an
organization that would yield an individualized report for each one, plus an
overview report for management.
Self employed, 1970-1975
Magazine writer, newsletter
writer and publisher.
Prentice Hall Publishing,
Executive Reports Division, Englewood Cliffs, NJ, 1968-1970
I wrote, edited, and supervised the production of six monthly newsletters on
business management, sales, and wealth-building topics for this business
newsletter and book publisher. For the last six months of my employment, I
changed jobs and wrote 4-page direct mail sales letters that earned 3-4%
response rates from Prentice-Hall's in-house lists of book buyers.
Other Accomplishments and Activities
- Vienna, Austria; April, 1994, BankAustria's
Syposium on Online Business Systems. Topic: The Future Of Telecommuting.
- Vienna, Austria; February, 1995, Global
Integrated Village Environment WorldWide Conference. Topic: 75 Ways To
Make Money On The Internet.
- Bad Kleinkirchheim, Austria; October 1995,
Austria's First Internet Conference. Topics: The Internet For
Journalists, and 75 Ways To Make Money On The Internet.
- America Online's "Your Business Lunchtime
Conference," May 2, 1996, Topic: Making A Successful Business Plan;
July 10, 1996, Topic: Effective Supervision.
- "Virtual Radio Tours" of some 25
radio stations at a time (lists available), 1995, 1996, USA, talking
about such topics as: Balancing Work and Family Life, Telecommuting, and
Caring For Aging Parents
- KOCE-TV's "Dollar$ and Sense"
telecourse encompassing 26 half-hour shows on personal finance;
performed as the on-air host covering computer and Internet resources
for personal financial management; July -September, 1998. Aired
nationally through 2001 and beyond. Winner: 1998 Los Angeles Area Emmy,
- WatchIT.com's "Managing Remote IT
Development Teams", and “Supporting Remote and Geographically
Dispersed Employees,” two separate recorded presentations I wrote and
delivered covering the respective topics, sold to Fortune 2000 IT
departments on CD and VHS for training and reference, published
February, 2000 and 2001.
Commentator, occasional opinion/editorial appearances in the
Los Angeles Times, on CNBC Television Network, and elsewhere, 1992-1998.
Writer, director, and producer of industrial films and videos, including Time
Management For Supervisors, which won the Silver Medal at the New York Film
and Video Festival, 1979.
Writer, director, and producer of public radio shows that aired on WUHY,
Philadelphia, between 1972 and 1978, covering such topics as energy policy,
nuclear power, and family dynamics.
Founder and Past President, Public Interest Media Project, 1973-1979
Non-profit, tax-exempt corporation actively providing promotional, media, and
training services to community organizations and individuals in the
Founder and Past President, American Telecommuting Association, 1993-present -
The first and largest membership association for telecommuters, actively
providing educational, training, testing, and motivational materials that
help employees and employers reap the benefits of telecommuting.
Teacher, Courses in Business Management, in Productivity,
in Small Business Computing, in Caring for Aging Parents, in Savvy
Investing, and in Communications
Temple University, Philadelphia, PA, Extension Program, 1972-1977.
America On Line, computer information service, 1993-1998
The Internet, 1995-present
Lecturer, Caring for Aging Parents, Continuing Education Seminars.
Reviewer, Articles in The Journal of Accountancy, published
by the American Institute of Certified Public Accountants.
Books and Book Length Audio Programs
How To Organize Your Work and Your
Life, Doubleday, New York,
1981 (revised,1993), selected as a Fortune Book Club Alternate.
Parenting Your Aging Parents, Key Publications, Woodland Hills, CA, 1991. (Soon
to be a series of television shows.)
Out On Your Own -- Everything You
Need To Know Before, During, and After Leaving The Nest, Key Publications, Woodland Hills, CA, 1999.
Eliminate Your Commute -- The Official Handbook of the American
Telecommuting Association, Volume 1: "How To Increase Your Personal
Effectiveness and Job Satisfaction by Telecommuting"; Volume 2:
"How To Increase Your Effectiveness and Satisfaction as a Telecommuter
Through Advanced Techniques"; The American Telecommuting Association,
Washington, DC, 1993.
The Small Business Computer Book -- A Guide in Plain English, Upstart Publishing
Company, Dover, New Hampshire (a division of Dearborn Financial Publishing,
Chicago, Illinois), 1993.
Real Estate Investors Toolbox, and Financial Planning When Your Time Is
Limited (cassette programs), Hume Financial Publishers, Atlanta, GA,
Total Time Management, Creative
Problem Solving, Effective Team Building, Assertiveness for Career and
Personal Success, Personal Selling Skills, Successful Delegation, How to
Evaluate Performance and Assess Potential, Using Managerial Authority,
Setting and Achieving Personal Goals, Basic Business Psychology (cassette and workbook programs), American
Management Association, New York, 1970-1980.
Knowledge Management, a one stop resource to bring readers up to speed
on the valuable information assets companies possess but generally don't
exploit. Contains in depth analysis of Knowledge Management, how to implement
it and value its contribution to a company. Giga Information Group, Inc.,
Norwell, MA, 66 pages, December, 1998.
Other Published Works
b>Hundreds of magazine and newspaper
articles for dozens of national magazines, including business publications,
such as: Hemispheres (United Airlines), Investor's Business Daily, Journal
of Accountancy, Sylvia Porter's Personal Finance, Your Money (formerly Money
Maker, the financial sister publication of Consumer Digest), The
Capitalist Reporter, and Free Enterprise; as well as virtually all
the top computer publications, like: PC Times, Computer Decisions,
Datamation, Software News, Popular Computing, PC Week, ComputerWorld,
InfoWorld, MIS Week, CIO; and others; 1968-present.
Computers and the Internet for Small
Business and Parenting
Your Aging Parents, columns presently in syndication to various Web
Practical Supervision, eight page monthly newsletter edited and published
for front-line supervisors in some 26,000 organizations, contract, 1994-2000.
Tele-News, eight page newsletter edited and published for
members of the American Telecommuting Association, contract, 1993-1999.
Computers In Marketing, Chapter in: Marketing Handbook, Volume 2:
Marketing Management, edited by Edwin E. Bobrow, Dow Jones Irwin, 1985
High Profit Investing, eight page newsletter edited and published for
1,000 subscribers, self, 1983-1987
Executive Productivity, eight page newsletter edited and published for
8,000 subscribers, Newsletter Management Corporation, 1978-1981
Electrical Engineering/ American Civilization
(Moore School / The College ) University of Pennsylvania, 1968
History, Anthropology, Computer Sciences
New School for Social Research, 1970-1971
Independent Writers of Southern California
PEN (Poets, Essayists, and Novelists)
The American Telecommuting Association